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Monday, April 29, 2024

Bangkok Post – Government taps Chinese influencers to boost exports

Many tourists are seen sporting elephant-patterned pants in Bangkok. (Photo: Apichart Jinakul)

The government is planning to enlist Chinese social-media influencers to hawk things from the so-called elephant pants to local sweet delicacies to their followers back home, as part of the Southeast Asian nation’s bid to shore up exports to the world’s No. 2 economy.

Thirty to 50 of China’s top influencers will be invited to Thailand for a week in May, Deputy Prime…

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