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Sunday, May 5, 2024

Bangkok Post – Faith travel remains evergreen

Tourists on a boat trip to pray and seek merit by visiting nine temples in a day in Ayutthaya.

In the aftermath of the pandemic, faith tourism has emerged as a trend as more people seek peace of mind and motivation.

Temples and holy places have swelled with crowds as money piles up in donation boxes across Thailand.

According to Future Markets Insight, faith-based tourism across the world tallied US$13.7 billion in 2022 and is forecast to reach $40.9 billion in 2033.

The Tourism Authority of Thailand (TAT) projected the value of superstition tourism in the nation at 15 billion baht in 2023, up from 10.8 billion in…

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