TikTok forecast to make the biggest jump to achieve 10% market share
A man walks past a display promoting the video sharing app TikTok, in Hangzhou, Zhejiang, China. (Photo: Reuters)
The growth of digital advertising in Thailand is expected to slow to 8% this year, reaching 31 billion baht in value terms, compared with double-digit growth in 2023, with TikTok moving up from sixth to third place, trailing Facebook and Instagram under Meta as well as YouTube.
“After the new government formed and the economy recovered, digital advertising spending in Thailand grew 14% to…
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