The highlight is the beautifully decorated Christmas tree adorned with lights.
Additionally, the event features the largest Pokemon display in Thailand, showcasing a giant Pikachu standing 15 metres tall — an unmissable spectacle.
The festival kicked off on November 28 and will continue until January 2, 2024. One of the highlights is three rounds of the Pikachu Dance & Parade Celebration at CentralWorld, starting on December 2-3 at the Beacon zone at 1 pm, 3 pm, and 6 pm.
Nattakit Tangpoonsinthana, vice president of Central Pattana, said: “During the fourth quarter, Central Pattana has allocated a total marketing budget of 600 million baht to organise significant celebratory activities throughout the high season.