ASEAN’s International Tourism Figures Soar 153% in 2024

Thailand emerges as the top destination for international tourists in the ASEAN region, as revealed by Sudawan Wangsuphakitgosol, the Minister of Tourism and Sports, during the 27th ASEAN Tourism Forum (ATF 2024) in Vientiane, Lao People’s Democratic Republic. The forum’s theme, Quality and Responsible Tourism – Sustaining ASEAN Future, reflected a collective intent among ASEAN tourism ministers to restore and promote responsible and sustainable tourism that enhances the competitiveness and development of the region’s tourism sector.

The figures presented at the meeting highlighted a significant rise in ASEAN’s international tourist arrivals by 153% in 2023 compared to the previous year. The success is attributed to two marketing campaigns, imaginASEAN and the ASEAN Tourism Recovery Campaign, which drew a staggering 2.5 billion…