Thai organisations have increased the use of artificial intelligence (AI) since the outbreak of COVID-19. Many large companies have invested in machine learning (ML) and other AI technologies to optimise data management.
“Most of them are using AI for internal improvements and upskilling their workforce on how to use AI or using AI on multiple platforms. Many companies are now optimising AI to maximise their data management,” she said.
Vilaiporn said that companies can find many types of platforms that embed AI into various functions, such as customer service platforms with intelligent customer analytics, AI accounting platforms with financial statement analysis, HR platforms with employee engagement and data analytics, and smart sales platforms with sales growth analytics.
