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Wednesday, May 8, 2024

Araksa adapts to constraints

Araksa adapts to constraints

Chiang Mai-based ecotourism business is rising to the pandemic’s challenges

Mrs Chananya shifted to organic tea tours and products as tourism waned.

Driving the 65 kilometres from the city of Chiang Mai to Mae Tang district, a journey that used to include views of foreigners embarking on elephant rides along the way, has become a solitary sojourn since the pandemic brought about an abrupt freeze on international tourism.

Despite the reduction in tourist arrivals, the 15 workers at Araksa Tea Garden maintain their daily duties as the tea plants there continue to thrive, so the crops need to be collected every six days.

Chananya Phataraprasit, chief executive of Araksa Chiang Mai, said tea production began in 2018, before the…

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