Apple today released the “Shot On iPhone” campaign, which originated in Korea, with the release of the music video for “ETA”, a new track by NewJeans, the highest trending K-pop girl group.
The collaboration with NewJeans builds upon Apple’s campaign following last year’s short film “Life Is But A Dream” directed by renowned Korean film director Chan-wook Park. Using the outstanding camera features of iPhone 14 Pro, the video captures the storyline, dance performance and fashion style of NewJeans.
The video kicks off with the strong, catchy beats of “ETA” and begins with NewJeans performing at a house party when they witness their friend’s boyfriend approaching another girl. Throughout the performance, NewJeans members use the iPhone to take videos of the boyfriend cheating and share them with their friend. Furious, the friend drives to the party…
