“AirAsia Digital”, a digital business unit under the AirAsia Group. Announcing the acquisition of “Gojek”, an e-commerce service platform and its operations in Thailand. This agreement is in line with the plan to effectively expand the airasia super app’s growth to cover the ASEAN region. At the same time, it allows Gojek to increase its operating investment. especially in Vietnam and Singapore markets.
However, Gojek will also take a partial stake in the airasia super app platform, which has a market valuation of around $1 billion. The deal gives both parties a stronger business foundation. It is also a new opportunity to conduct business and grow together in a stable and sustainable manner in one of the fastest growing regions of the world.
This acquisition is because Thailand is one of the main markets of airasia super app. It will empower and build a better ecosystem of Gojek, especially for couriers, merchants and customers with more new products and services such as food, groceries, beauty products. and express parcel delivery along with a shuttle service It aims to expand into new markets in the country such as Chiang Mai and Phuket in the near future.
The Gojek application will still be able to use normally. For users to receive service in Bangkok until 31 July 2021 until integration with airasia super app while all delivery staff and merchants will be invited to join airasia super app to provide service. continue to continue
AirAsia will work closely with the Gojek Thailand team. To ensure that Gojek’s service is smooth. In the transition period before moving to airasia super app, there will be a broadcast. Forward information and marketing expertise Deep understanding of the needs of Thai users to provide more efficient service
The partnership also aligns with Gojek’s international strategy of increasing operational investment in Vietnam and Singapore. This is seen as a potential market and strong growth prospects for the business in the future. This includes expanding merchant drive and acquisition initiatives. Enhance the user experience as well as the launch of new products and services.
Tony Fernandes, Group CEO of AirAsia, said today’s announcement is Great start of long-term strategic partnership with AirAsia Group’s Gojek. This will definitely shake the industry.
“By joining forces and continuing Gojek’s solid business in Thailand, we believe we can drive our commitment in this area to the fullest potential.”
We already have a complete digital business ecosystem. and has successfully built over 15 non-airline lifestyle products and services on our digital e-commerce platform in Malaysia. This partnership will take the AirAsia Group one step further. to meet the needs of various regions We are aiming to bring our super app to all of our major markets. After a very successful
“All of our digital businesses are growing strongly and continuously. and with this alliance Our aim to be the best app of ASEAN is rapidly becoming a reality.”
Kevin Aluvi, Chief Executive Officer of Gojek said, “This agreement is a testament to the team’s success in Thailand. that expands the business from zero to an on-demand service provider that makes a difference for hundreds of thousands of people or people in the country This business is built on great talent and commitment. And of course working closely with our Thai staff and AirAsia Group throughout this transition. We are extremely proud and grateful for everything Gojek Thailand has achieved. as well as loyal Thai consumers Drivers and partners have always been at the heart of what we do.
“Airasia digital and airasia super app will become a high-value partner for us. Because we share the same goal of bringing better services to users. At the same time, it enhances the lives of drivers and shops. meanwhile The deal will allow us to focus on overseas markets to Vietnam and Singapore. It is a market that offers us the best return on investment and strategic growth opportunities.”
Irene Omar, President of AirAsia Digital AirAsia Group said this partnership announcement is a testament to AirAsia’s success in digital transformation and the transition from airline to travel-focused, all-in-one lifestyle super app.
What we have achieved in Malaysia over the past year has been remarkable. As well as transforming the mindset of thousands of Allstars (a term for AirAsia employees) from airline-specific service to digital focus. not in vain AirAsia’s Digital Group consists of three major digital companies:
- “airasia super app”, a lifestyle platform for travel, e-commerce, financial services Ordering services for agricultural products transported directly from the farm, health and education products and services.
- “Teleport”, our transportation and logistics joint venture It is a fast growing e-commerce logistics company. Ready to provide home delivery service immediately. as well as deliveries within 24 hours across Southeast Asia.
- AirAsia’s fintech business “BigPay” is becoming the region’s first virtual bank service provider.
“The future is exciting as we continue to innovate to truly embrace the digital age and make a difference in people’s daily lives.”
Mr. Thassapon Bijleveld, Chairman of Executive Committee Thai AirAsia said that the AirAsia brand is strong in Thailand. And we are excited that the AirAsia Group has initiated this partnership. This will be a good result in the long run for both companies. as well as with Gojek’s employees, drivers and traders in Thailand, supporting not only local SMEs and fresh food suppliers but also But we will also create additional revenue opportunities for delivery drivers in the new markets we aim to launch soon.
“Thai people’s behavior is the ability to adapt well to the digital world. Familiar with lifestyle patterns via mobile phones and activities in real time including e-commerce, fintech, and online entertainment. until it is part of daily life I believe AirAsia Group It will be able to build on the business from what Gojek has already achieved in Bangkok and open new opportunities to provide more convenience and price competitiveness for Thai people.”
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