Nigeria’s Tobi Amusan celebrates after victory in the women’s 100m hurdles final in Zurich on September 8, 2022
NEW YORK – Africa offers a vast underdeveloped market for global sports, with thousands of athletes ready to join international ranks if only there were major investment, industry leaders and stars say.
But more government and private-sector partnerships are needed to turbo-charge African sports and bring young players into top-tier leagues of football, basketball and even American football, participants at a business forum said Monday.
In the event on the sidelines of the United Nations General Assembly in New York, NBA commissioner Adam Silver hailed Africa as bursting with sporting potential, noting that more than 10…
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