Chinese Key Opinion Leaders (KOLs) have been livestreaming their adventures in Thailand’s tropical paradises.
The Tourism Authority of Thailand (TAT) recently collaborated with Kuaishou Technology, a Chinese short video-sharing mobile app, to bring Chinese KOLs to Phuket, Krabi, and Phang Nga for a “Travel Adventures Thailand Episode” livestream series. The series began on Wednesday, March 15, and ends today (March 24). The series aimed to promote a variety of tourism products and services in these spots to Chinese travellers.
According to Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, the collaboration is part of TAT’s efforts to build market confidence in China and emphasise Thailand’s position as a preferred destination for Chinese travellers. The livestreaming event is an opportunity for TAT to raise awareness of its…
