6 consumer trends for 2022, suggesting the use of Martech strategies for future business growth

ADA Releases Martech Report 2022 Reveals 6 Consumer Trends Changing After the COVID Era Focus on health and have a safe health care system affect the business sector The industry faces new challenges. Introducing the use of Martech strategies to create new experiences between consumers and brands. Aiming to grow the business in the future

Mr. Dan Soramani, Managing Director of ADA Digital Thailand Company Limited, a leading provider of integrated digital marketing services in terms of Data Analytics and Marketing Technology (MarTech) in the Asia-Pacific region, revealed that ADA Asia-Pacific released the Martech Report 2022, reflecting the changes in consumer behavior amid the COVID-19 pandemic over the past two years and impacting businesses and related industries to adapt. and find new strategies to reach today’s consumers

1. The conscious consumer: Post-Covid consumers will focus on health and fitness. The demand for healthy food is soaring. In the Asia-Pacific region, the market is expected to reach $2.4 trillion by 2030.
2. Living in the Blue Zone : Consumers want to live in a safe area. have a health care system and has a health system to support
3. Rise of the Mataverse : Consumers choose Mataverse or the virtual world. to enhance the experience of consumers who can connect with brands across all channels with digital devices
4. Non-fungible tokens (NFTs) for charity : Consumers increasingly use digital tokens to support community activities. Industry and businesses are leveraging digital money to create social campaigns.
5. eCommerce Platform: Consumers want an online shopping experience. and promotions that meet more needs The brand therefore aims to create its own platform to meet the changing demands.
6. Robotics Delivery and the self-driving car : Using AI in freight forwarding and travel services to meet increasingly complex consumer needs

“The impact of COVID-19 Occurring around the world in the past 2-3 years has caused a change in people’s behavior. carrying out economic activities Industry and businesses need to adapt, as Martech Report 2022 shows key trends emerging. and marketers need to know To strategize the brand and create continued sustainable growth,” Dan said.

An important strategy for marketers in this era is to use marketing technology (Martech) to create understanding, reach and engage with consumers using digital technology. and information to help drive new experiences for consumers Whether it’s design and omni-channel strategy. Bringing insights to your brand experience strategy

Additionally, in the Martech Report 2022, produced by the ADA, Asia Pacific also discussed the impact of COVID-19. towards various industries, especially the tourism sector Which is considered an important industry in Thailand that generates income for the country, accounting for 18% of GDP. In 2021, the number of tourists is reduced to only 8 million people and continues to affect 5 key industries, namely food and beverages. Retail, Commerce, Communications and Transportation