Lazada issued a document to clarify. Influencers post inappropriate clips • Thumbsup

Still a constant trend for posting clips promoting the campaign 5.5 of famous influencers like “Nara crepe bisexual” even though the advertising agency has already issued a letter of apology Lazada itself has sent a letter to inform the press and a message explaining the service users. with the following content:

Lazada would like to take this opportunity to apologize for any errors in the production and distribution of video content by influencers. ‘Nara Crepe Transgender’ on social media on May 4, 2022. We understand that such content has a negative impact on society and detracts from human values. As soon as we are aware of the clip We have ordered the removal of the clip immediately. Because the content and messages are against Lazada’s working principles and beliefs of being part of a respectful society. and not discriminate

Although the company Intersect Design Factory Co., Ltd., which is a representative company in charge of managing influencers. including Khun Nara herself will issue a public apology statement to show responsibility for inappropriate content But the incident that went so badly this time was undeniably the result of Lazada’s carelessness. If the content of the video has been thoroughly reviewed This video will definitely not be published. because it contains content that is contrary to the principles that Lazada adheres to

Lazada would like to express our condolences once again for the mistakes and repercussions caused by this incident. We have taken the time to examine this in detail. Including reviewing and accepting advice and reflections received from all sectors. Lazada’s team Let’s use this space to apologize and take responsibility for what happened to society, including our customers, vendors and partners.

at the end of this We will streamline our work and processes so that this doesn’t happen again in the future.

How much will this event affect the brand? You have to stay tuned.