The year 2020 could be said to be an unpredictable year. Because everything happened without everyone. But at least 2021 there is a finish line pointing out when the vaccine will be distributed and when the epidemic will end.
The big outbreak changed the marketing landscape. Especially online trading like e-commerce system Working at home and meeting online are commonplace in everyday life.
These things require us to gain a firm foothold on how the brand or business will connect with consumers. Let’s take a look at the marketing trends that must be watched this year.
Influencers and live action are growing
Having more distance and work from home means Consumers may not be able to participate in activities or events. These provide the amount of viewing of the live streaming content. Online workshops become more mainstream.
Facebook live views have increased 50%, while Tik Tok live views surged 70% in 2020, likely to continue to increase in 2021.
Content marketing may require more influencers and live streams to connect with consumers. Together with various platforms Has developed a live feature that allows viewers to purchase products while watching as well
Consumers perceive the brand’s sincerity.
Honest brands understand what social media consumers want. And these brands will find creative ways to generate conversations.
Sincerity becomes a key factor for consumers to make purchasing decisions. This is based on brand communications, news and campaigns such as hotels offering free accommodation to healthcare professionals. Medical device support Supporting meals for people affected by COVID-19
UGC increases customer confidence
User Generate Content (UGC) or content created by customers. Before you buy a product, the first thing most people will see is a review. To ensure that good products have quality
UGC’s role is to strengthen the community of brands. The customers have high word of mouth The thing that will help UGC is creating content. Create a Hashtag Review Area and Content Customer Reviews
Businesses and customers support sustainability alike.
81% of consumers feel good when they buy from brands that support the environment. Nowadays we can see many campaigns using materials that are not toxic to nature. Reusing materials
It is not surprising that environmental trends remain a common focus for both consumers and brands, and in 2021, sustainability remains an effective theme, campaign and communication.
Content must be ‘easy’ first.
Today, the content in the online world is abundant. It has to be outstanding, for consumers to browse a particular content, but one of the most important things is ‘Ease’.
A 2020 study found that people chose the simpler content first. Like a podcast that can be listened to anytime anywhere. Or easy-to-understand infographics And it didn’t take long to understand Addictive content helps brands connect deeper with consumers.
Are you ready for 2021?
2020 will be a tough year for many businesses.Closing a storefront and having to go fully online makes it harder for brands to communicate with customers.
In contrast, it has become a time when consumers want to consume more content. Live streams are the format that influencers use. Sustainability is a consumer-backed strategy, UGC remains an integral part of online marketing. And the content must be ‘easy’ first
The origin
