From the beginning of being an application that wants to help communicate and connect people together to an infrastructure application for life in the digital age that currently has more than 54 million users in Thailand. It can be said that LINE is an application that has been with Thai people since the beginning of the Digital Transformation decade. Up until now, when Thai people are fully digital citizens, LINE exists in every stage of life. Whether it’s lifestyle, communication, doing business, etc.
Endless Connectedness connect reach without borders
Before that, Thais were accustomed to chatting through a computer program that had to make an appointment to meet and talk. LINE came into the era when Thai people began to use mobile phones widely. LINE introduced a new dimension of communication to make it easier. Up with instant messaging chat features that stand out with the LINE STICKERS feature, stickers bring body language to convey into cute and humorous works of art. Including video calls and voice calls. Increase the fun with call waiting and ringtone services like LINE MELODY that help close the relationship gap caused by communication. Whether away from family, loved ones or using LINE to make friendships with friends in every society.
Opportunity Creation Opportunity Channel for every possibility
In addition to communication, LINE has developed its own platform to become a digital business platform that creates opportunities for users to become many business entrepreneurs such as LINE MAN, which in addition to making food delivery widespread. It also encourages people to open restaurants on the app without having a storefront. Currently, there are more than 1 million restaurants on LINE MAN, and also creating a career for 100,000 riders, while LINE SHOPPING, the leader in chat commerce services in Thailand, has provided services under the vision of “Liberty to Win” that wants to break through limitations and create opportunities for over 540,000 online shops to compete equally in the e-commerce market.
Unlocking Creativity Unlocking Creativity spark imagination
LINE STICKERS is considered a pioneering service to create a creator career in Thailand. Encourage Thai people to unlock their creativity, design many works, including stickers, themes, emojis, avatars, which currently have over 1.16 million creators, creating 5.7 million stickers, while LINE VOOM, a short video service on the LINE app that positions itself as Utilitainment Platform provides information and fun. promotes new creators With a creative campaign like “Kai Kwai Noi, Hometown”, inviting Thai people to share good things, great things, and culture in their hometown
Growth Engine creates sustainable growth for digital business
Another important role of LINE is to grow the business world with LINE FOR BUSINESS, the solution hub for digital business. Paving the way for the Thai business sector on the digital transformation path for more than ten years from awakening the Thai business sector. Confidently adapt to the digital world Until becoming an important and necessary tool To grow the business with chat commerce. Currently, businesses of all sizes and types are using LINE OFFICIAL ACCOUNT to generate customers. The business has grown to 6 million accounts, ready to use a variety of tools. Extending the full range of chat commerce on LINE, including MyCustomer, Business Manager, MyRestaurant, MyShop, as well as digital advertising like LINE Ads.
Empowerment, a space that promotes and supports all identities
In addition to personal communication, LINE goes even further with LINE OPENCHAT, an online community that brings together like-minded people with the same concept. #Open yourself in the area for you Now with over 17 million users, there are various groups to unleash your passion anonymously. Both the fan club, the fashion line, the line of finding new friendships, the line of study, the line of business finance Travel and many more, with the opportunity to create new groups for specific interests. It can be said that you are interested in wanting to be a part of any community. In open chat, there is definitely a support group.
Dependability A dependable helper in times of need.
In addition to LINE TODAY that LINE users can rely on as a source for content updates and news. can also press to add friends to official accounts from the government that help facilitate daily life, whether LINE ALERT helps alert natural disasters, doctors are ready, health management center, M-Flow used to pay through way, MEA Connect access to the Metropolitan Electricity Authority, the Provincial Waterworks Authority Help check and pay water bills, Thailand Post parcel tracking and delivery services, and Anti-Fake News Center. Help detect fake news that is trending. which every account serves as an assistant to help Thai people in the digital age in all aspects
These six key roles contribute to the quality of life of LINE users in the digital age and will play an important role in the development of LINE in the future.
Note: The number of LINE users in Thailand is currently 54 million (as of June 2023).
