A familiar name for Singaporean shoppers, Love, Bonito is best known for its clean-cut silhouettes and feminine styles. It has a presence across Asia including countries like Indonesia, Hong Kong, Japan, Cambodia and the Philippines. In June 2023, the brand launched its first US pop-up store in New York’s Soho neighbourhood, marking its entry into the American market. Rachel Lim, who is the co-founder of the brand, is a fashion e-commerce pioneer in Singapore, who started the brand as a blog shop with two friends.
Read more: How e-commerce entrepreneur Rachel Lim built her fashion empire
