Major e-commerce players Lazada, Shopee and JD Central saw significant growth in transactions at their 11.11 shopping festival this year, driven by new digital customers and heavy promotions to stimulate spending.
Thailand saw nine million new digital customers since the start of the pandemic in 2020 to the first half of this year with 67% of them in non-metro areas, according to the latest e-Conomy SEA 2021 report, jointly commissioned by Google, Temasek and Bain & Company.
Of the 59 million internet users in Thailand, 42 million have become digital consumers defined as those engaged in online transactions, according to the Thailand E-commerce Association.
According to Lazada, the number of new users at the 11.11 festival in 2021 rose 120% compared to last…
