Zen Corp and CPF launch ready-to-eat Tummour meal at 7-Eleven stores

If you visit 7-eleven a lot in Thailand, there’s good news for you. Zen Corporation Plc, known for operating restaurant chains such as Zen, AKA, and Tummour, has announced its expansion into the ready-to-eat meal market in bid to strengthen its long-term business prospects.

The company’s chief commercial officer for Thai brands, Siruwat Chatchawan, disclosed that Zen Corporation has partnered with Charoen Pokphand Foods (CPF), subsidiary of food and agribusiness conglomerate CP Group. Together, they have developed a new ready-to-eat meal called “CP-Tummour Mae Noi Traditional Chicken Rib.” Launched last month, the product is now available in over 13,000 7-Eleven convenience stores, Bangkok Post reported.

The CP-Tummour Mae Noi Traditional Chicken Rib meal is a ready-to-eat adaptation of one of Tummour’s top 10 most popular dishes. CPF handles the…