SAN FRANCISCO: YouTube on Wednesday began streaming some 4,000 television episodes from shows like “Hell’s Kitchen” and “Heartland” to US viewers as the site tries to capture viewers in a fiercely competitive market.
The Google-owned video platform said that popular television shows along with films from major studios will be available, with ads, on YouTube using smart televisions, mobile devices or web browsers.
YouTube was a pioneer in the trend to accessing video on-demand using the internet, starting with clips uploaded and shared by users.
It faces an array of competitors, ranging from streaming television service Netflix based on subscriptions to ad-supported offerings from Peacock, Roku, Tubi and other rivals.
Films and…
