YouTube is underwhelming
What’s the true state of the internet economy?
This question will sound ridiculous, but it isn’t. Is YouTube a success?
Please hold your boos. It’s hard to imagine the internet without YouTube. Buying the video site in its relative infancy was one of the smartest things Google ever did. But after nearly 15 years of being part of Google, the most successful money machine in internet history, it’s still not clear that YouTube has fulfilled its financial potential both for itself and everyone involved in its vast digital economy.
Two data points. The money that YouTube keeps from selling advertisements — its main source of income — was about US$11.2 billion (375 billion baht) in the past…
