Considering the trend of TikTok, which has been the download leader for several years in a row and is still the main focus among other applications. trying to imitate It wouldn’t be difficult to have such a huge growth figure.
However, a report from data.ai reveals that Facebook remains the number one Gen Z social media platform in the US, while TikTok comes in fourth based on active users.
From the app rankings above, Instagram, TikTok, Snapchat, Pinterest and Twitter are more likely to be used by Gen Z than any other demographic. But young people are still logged into Facebook, Messenger and Instagram the most.
The difference between the tables above is the number of users logged into the application and the amount of time spent on each platform. Based on the above rankings, Facebook is used to check news. Frequent updates from family and friends while spending the most time and engagement on TikTok, Instagram
The importance of this information is that even if people access the app on a daily basis, But the time it really takes back in another application Marketers should recognize these key features. Especially when deciding on advertising channels to maximize reach and efficiency.
The data is consistent with Meta research, which shows that Facebook duration has been steadily decreasing among younger users since 2012.
However, these are not the best metrics for understanding social media trends. And it’s important for marketers to delve as much deeper than the data as possible to truly understand what channels their audience is most likely to reach and engage with.
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