smiling platform Food business Central Retail Group has announced a partnership with Google Cloud to support the resurgence of the hotel, restaurant and catering (HoReCa) business, as well as to keep pace with the changing food demands of consumers. Through this cooperation will promote the strategy of Smile Platform. As a full-service business operator
For restaurants on the e-commerce platform that will operate without greenhouse gas emissions by 2050, with the goal of helping farmers earn income from new distribution channels in the spirit of being the first Green & Sustainable Retail in True Thai of Central Retail
The Smile Platform aims to enhance the customer experience. and users with intelligent systems data driven By leveraging Google Cloud’s scalable, secure, sustainable, and open infrastructure and services, it operates and improves its digital platforms and services.
- Chef Yim (CHEF YIM) is a one-stop B2B e-commerce platform for food entrepreneurs (HoReCa) that provides high quality ingredients and kitchen supplies at affordable prices.
- CHO YIM, a service for Cho Huai and Chef YIM at Home (CHEF YIM at Home) online sales service. For consumers to buy raw materials from a selection of items to make their own menu at home, such as Thai curry or tom yum.
Smile Chef has the strength to serve. By using Tops’ expertise as a leader in food products which is the leader of the food retail business in Thailand to procure various products from a network of suppliers Including more than 1,000 manufacturers and suppliers of processed food in the country, as well as using Tops’ logistics network with branches throughout the country. To carry out the delivery of orders to all customers with the best service standards.
Chirasak Chirathivat, CEO and co-founder of Yim Platform, said, “The viral epidemic has underscored the problem of small supply chains, making it difficult for HoReCa businesses to source the right raw materials. to meet the needs of consumers While trying to drive results amid the constraints of doing business.
We have also seen the growth of “Economic spending and consumption while at home (at-home economy)” as more Thais turn to cooking The Smile Chef e-commerce platform has thus enhanced its supply chain with a digital-centric approach. To help food service providers find ingredients easily. And it’s more convenient considering the profits that should be earned.
We anticipate that after the launch of “Soyim and Chef Yim at Home”, our demand for technology will increase exponentially. So we switched to Google Cloud with unmatched scalability. Unmatched data analytics expertise And there are tools for app developers.
Focusing on sustainability and speed of execution after making Google Cloud the primary cloud provider. We have found a secret that will help accelerate growth and development in the next phase of Cho Yim and Chef Yim, reflecting the number 1 image of the Thai food retail business that never stops developing to deliver a shopping experience. with customers the best.”
- The focus is on ease of use and user safety.
User-friendliness is essential to winning the hearts of those unfamiliar with digital services. Smile Platform uses Flutter, Google’s application development toolkit, to create user interfaces. attractive use adjust according to device The platform also uses Firebase authentication to make the user sign-in and onboarding process simple, smooth, and most importantly. is safe
- Convenient buying experience design
To enhance the digital shopping experience, Smile Platform uses Cloud Run, the serverless computing and application automation capabilities of Google Cloud, to distribute software updates without must have a break This update includes updating product and user account information. As well as adding a search function to allow users to purchase the same product or find a replacement product seamlessly.
From meats to fruits and vegetables to seafood to condiments and more, because these Google Cloud services are managed fully on behalf of the Smile Platform, technical teams can avoid backend configurations. that takes a long time on its own and is dedicated to creating additional features that are most useful to users.
- Smarter service
Smile Platform deploys BigQuery to integrate internal and relevant datasets, and uses Looker Studio to turn that data into insights. that can be used for business decisions
In the future, the service advisor of smiling platform It may be able to identify upcoming trends, such as growing demand for organic produce or plant-based meats by health-conscious consumers. and recommending HoReCa businesses to use these ingredients in their food menus, for example.
In addition, smile platform It explores the use of Google Cloud to deploy machine learning algorithms that provide personalized recommendations. including forecasting the demand for raw materials and improve logistics operations efficiency
- Transitioning to Sustainable Actions
Moving your IT workload to Google Cloud, the cleanest cloud in the industry, will make Smile Platform a part of the carbon-balanced Google Cloud and reduce operational carbon emissions. This will contribute to Central Retail’s goal of reducing greenhouse gas emissions by 30% by 2030.
To achieve this goal, Central Retail, as a Green & Sustainable Retailer, has switched to low-carbon transport using electric trucks. Using energy-saving refrigeration and refuses to sell products that contribute to deforestation. and adopting other initiatives as well
For example, the implementation of Google Cloud’s Carbon Sense suite, which helps companies measure, track and disclose their carbon emissions related to the use of the cloud for environmental, social and governance (ESG) reporting, and to additions to mitigate this effect.
A recent research report titled “Farm to Table, Digitally Enabled” by Google Cloud reveals that global food industry leaders will benefit most from their technology investments in 4 aspects include
- Resilience from supply chain disruptions
- expanding the difference
- Adapting to changes in dining and consumer channels
- Useful Sustainability Actions
After adopting a digital-centric business model to become a leader in every field, Smile Platform strives to be one of the industry’s transformational leaders.
April Srivikorn, Country Manager of Google Cloud Thailand, said, “Google Cloud is proud to work with Yim Platform to develop a unique model and extend the benefits of cloud technology to HoReCa businesses. Bad luck and consumers have officially posted. We look forward to working with many more like-minded organizations. to create a more efficient and environmentally sustainable food economy.”
