Do you know the type of EAT content that is written for people who don’t know this word and don’t know if making content like this is necessary or not for our business? and do it for what So today we’re going to lay the groundwork for people who are interested
What is EAT?
Let’s start with the meaning of the word EAT or Expertise (expertise), Authoritativeness. (Trust) , Trustworthiness (reliability)
With the risk of fake news, Google has put in a lot of effort to censor content and give it a better credibility rating. especially in the era of the COVID-19 epidemic The risk of misinformation is higher, forcing Google to work heavily on its back-end systems for better AI recognition and scrutiny. The websites that have been reviewed will be marked as being written by real experts.
EAT is considered a principle that has been discussed more in the field ofGuidelines for content quality checks orread termsOn Google, it is the main signal that google uses primarily for evaluating and judging online content. how Google has an algorithm to work
Ben Gomes, vice president of search at Google, says the system doesn’t tell where the algorithms will search your website. But how should your website be prioritized on the web? and shows how the algorithm will let your data pass. What principles should be done?
Of course, EAT doesn’t use general search. But within the web there must be a search term that describes the information in detail and describes things. that are important and necessary for website visitors This is called YMYL.
YMYL stands for Your money or your life, which means the website is related to health. finance and security of visitors This definition is very broad. Even websites that accept credit cards for online shopping are considered YMYL.
For example, the YMYL website type is
- News and current events website
- Law – Government (Civics, government and law)
- Finance
- Shopping
- Health and safety
- Groups of people
- including decision-making websites or related to the lives of people
On the side of the reason why google categorizes these sites. because they want to go in and check more about the presentation of various content within these websites Because it can have a broad impact if google doesn’t evaluate these sites carefully or concisely. Especially during the COVID-19 pandemic. This adds to the spread of the virus, its epidemic, substandard treatment and the risk of misunderstanding.
EAT and YMYL are available on all websites and businesses.
Why use EAT?
But there are still people who make content wonder if it’s really necessary to do EAT or not because the old working principles may already be good. And how much is needed in the eyes of customers who come to use Or every business has to do EAT even though we still do the same SEO. So what are the criteria for evaluating the quality of google? Because website builders only think about what customers will find rather than how the algorithm works.
Therefore, as a web developer, you may not have to write the system too much. But keep your website simple. The content is credible and has some expert articles written on it. Because not every website needs to use the EAT technique, but if your website has YMYL it may need some improvements to the website or content accordingly.
The core of EAT to help make content better.
- Is there any references from Wikipedia or your web content?
- Cite some information from knowledge sources on google.
- Trusted specialists are referenced.
- Links to quality websites
- Cite facts from reputable newspapers or websites.
- There is a review score from the audience.
- The topic and content are reliable.
- Always improve the quality of the content.
- Don’t make content that is too sales-focused.
- The content is different and there are reliable sources of information.
- There is a clear, verifiable business detail.
- Up-to-date business history
- Have the right CTAs and UX
- Always check for ads that appear on the web.
If you want to do better SEO Try reading this article. Holistic SEO It will help expand the details of your website with the right content and google will love you more for sure.
Source: Yoast
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