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Friday, May 3, 2024

Write it down! Ad formats tailored to each platform • Thumbsup

No matter what kind of marketing you are We believe that you are still the number one paying line to increase your chances of reaching customers online. because in this era It can be said that without injecting money into it, it is difficult for people to see.

The more competitive advertising is, the more difficult it is to reach awareness opportunities. If your target audience is not really interested in your product or service.

thumbsup will help introduce advertising formats on popular social media such as Facebook, YouTube and Google Ads. So the money you are spending on these tools or platform features. What benefits will you get back?

ad format

  1. TrueView In-Stream Ads
  2. TrueView Discovery Ads
  3. Non-Skippable Video Ads (non-skippable video ads)
  4. Bumper Ads (Ads shown for only 6 seconds and cannot be skipped)

What kind of advertising is it suitable for?

  • increase sales opportunities website traffic Brand awareness and reach Product and Brand Considerations Display Ads
  • Product and brand considerations
  • Brand awareness and reach
  • Brand awareness and reach

Google Ads

ad format

  1. Search Network Campaign Google Search Ads
  2. Display Network campaigns capture attention with images and ads.
  3. Shopping campaign showing products
  4. Video campaigns show the story of your business through video.
  5. App campaigns promote your app to the right users.

What kind of advertising is it suitable for?

  • increase sales for the store or via online channels increase sales opportunities Increase the number of visitors to the website
  • Promote the brand and create product awareness. help increase sales increase sales opportunities
  • Promote products online Find a target audience that meets the criteria and has quality. Increase the number of visitors to websites and businesses that have physical stores.
  • Consider products and brands Brand awareness and reach
  • installation quantity In-app actions Order a game or play a game

Facebook Ads

ad format

  1. Brand Awareness Brand Awareness
  2. Reach
  3. Traffic Number of visitors
  4. Engagement
  5. Store Visit
  6. Video View The number of video views.
  7. Lead Generation Generating Leads
  8. Message message
  9. Conversion group conversions
  10. Product Catalog Catalog sales

What kind of advertising is it suitable for?

  • increase brand awareness Reach people who are more likely to remember your ad and increase brand awareness. Suitable for new brands that people are not yet familiar with.
  • Focus on sending ads to the highest number of people who see it. Focus on showing ads to be seen by as many people as possible. Suitable for well-known brands or wanting to do Flash Sale which is used for a short period of time.
  • Increase the number of leads to your website by sending it to people who click on links.
  • Emphasis on post engagement Post Engagement, Like, Comment, Share, Page Likes Acceptance of events
  • Promote the location of your store or business to people who are close to your store location. Suitable for businesses that have a storefront.
  • Increase awareness of your products, services, brand through video.
  • Collect information from people interested in our business. Collect data through registration, filling out forms
  • Get more people to chat with your business in Messenger.
  • Encourage action on the website, for example, press add product to cart. Enter payment information
  • Focus on displaying products suitable for E-commerce

Advertising formats for each platform There are different charms and abilities, so brands and marketers need to learn and adapt to suit each channel.

when you have to pay don’t let it go to waste Must get results that come back worthwhile.

Source: Stepstraining

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