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Monday, April 29, 2024

World Cup offers sales opportunities

In the foreground, Mr Jakkrit, left, is joined by Power Mall’s electrical appliance partners in launching a campaign to spur demand.

Thailand’s electrical appliance market is expected to return to the pre-pandemic level of 255 billion baht in sales next year thanks largely to the country’s full reopening to foreign tourists and the resumption of investment and spending by electronics businesses.

According to Jakkrit Keeratichokchaikun, chief executive at The Mall Group Co, a leading retail chain, the market for electrical appliances saw signs of recovery in the first five months of this year, especially in April and May.

He attributed the recovery to the country’s reopening of its borders to travellers, the removal of the…

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