How long did it take you to get from idea to launch?
BDY: From the initial concept of the Breathonics app to launch, it took about two years. The products we built hadn’t been done before—there were no templates or exact playbooks. Breathonics takes biometric information to feed into our algorithm. If you didn’t get enough sleep and your resting heart rate is high, our app will suggest an exercise that will help you find a balance based on a clear outcome. This required a lot of research and testing.
We collaborated with some of the world’s top psycho-musicologists and audio therapists. We also worked with Pro-Biometrics, a company that helped us use proprietary cardiac vagal tone technology to test our product and content. We then spent a long time in Web3 communities, looking through project launches and collections. This helped us form our strategy for the launch of BRX as a…
