Global Peanuts annual consumer product sales now exceed US $2.5 billion at retail
Hasbro’s Ben Peace joining WildBrain CPLG’s executive team to drive APAC strategy from new Singapore office
SHANGHAI and LONDON, July 6, 2022 /PRNewswire/ — WildBrain CPLG, one of the world’s leading entertainment, sport and brand-licensing agencies, has been appointed by Peanuts Worldwide as the exclusive licensing agent for the Peanuts brand in Asia-Pacific (APAC), bolstering the agency’s already growing business in the region.
The deal builds on WildBrain CPLG’s long-standing Peanuts licensing relationship across EMEA, and, more recently India, which has seen Snoopy and the gang featured in extensive cross-category programmes for apparel & accessories, promotions, fast moving consumer goods, toys & games, gifting, homewares, stationery, pet accessories, and more. WildBrain CPLG’s Peanuts remit…
