After female Thai rapper, Danupha “Milli” Khanatheerakul, ate mango sticky rice during her Coachella concert performance a week ago, the Thai dessert suddenly became a hot item and has been selling like hot cakes since.
This is not the first time a Thai food or product has become a top trending item, whether it has been presented by famous celebrities or featured in the international media.
Last September, when Thai member of K-pop group BLACKPINK, Lalisa “Lisa” Manoban, wore traditional headdresses and costumes in her debut solo single video, such accessories saw a significant increase in their sales in local markets. Local meatballs, in Lisa’s hometown of Buri Ram, also saw unprecedented popularity, after her exclusive interview with famous TV presenter, Woody.
Unfortunately, such hype is somewhat short-lived and nowhere near South Korea’s success in its…
