The threat of a tax hike in Thailand this year is due to disrupt the recovery of the country’s non-alcoholic beer sector.
Speaking about the issue, data and analytics company GlobalData says the move was to put off novice drinkers.
GlobalData consumer analyst Bobby Verghese said: “Several no-alcohol beer brands, such as Heineken 0.0, Hite Zero 0.0, Krombacher Weizen, and Bavaria Original have been introduced in Thailand in recent years. These products are positioned as better-for-you options with negligible alcohol content and a lower calorie count compared to regular beers. These brands target drinkers who are moderating their alcohol consumption or abstaining from it due to health concerns or lifestyle changes. Their marketing campaigns are thereby directed at young adults who have entered the legal drinking age, women,…
