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Friday, May 3, 2024

Why it’s time for F&B to leave table bookings to the machines

At BistroChat, co-founder and COO Alexandre Sonier and his team are serving modern chatbot solutions to address traditional dining frustrations

Leaving his home country of France to work in the United States and then mainland China, Alexandre Sonier’s had lain entirely in the realm of software engineering rather than fine dining. But during his time working in the tech hub of Shenzhen, Sonier met Hacene Taibi and then connected him to Xavier Besnault, who was an old university mate. The trio began furiously sharing ideas, hoping to land upon a startup that could “make a change in the world”.

Spoiler: they succeeded—in 2018, they started BistroChat in Hong Kong. Today, it is not only a popular table booking tool, but also a fully integrated chatbot, customer relationship management, loyalty scheme and affiliate marketing platform for food and beverage providers.

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