Assuming that she becomes the chief of the Football Association of Thailand, there is nothing better to describe the immense task ahead for Nualphan Lamsam than a football jargon that says you are “as good as your last game”.
Worse still for her, that little statement must be multiplied by ten if it is Thai football.
If elected the FAT president in February, becoming the first woman ever to take that position, she will have to deal with one of the world’s most fickle fan bases.
Thai football supporters not only judge the FAT based on the last performance of the national team, they scream in unison for the executives’ heads until the next match tells them to do otherwise.
Watching football is fun, even for Nualphan, one of the country’s best-known businesswomen who is popularly called “Madam Pang”.
But she has been doing so without the whole country virtually on her…
