A WhatsApp promotion video showed the potential for new broadcast ‘Channels’ to be used to fire off game scores, traffic updates, weather alerts and even cooking or home repair advice. (Photo: AFP)
SAN FRANCISCO: WhatsApp on Thursday began letting select organisations try a new feature called “Channels” that lets them broadcast to followers on the popular, Meta-owned messaging service.
The debut comes as an array of agencies and organizations grow disenchanted with Elon Musk-owned Twitter in the face of fees, performance problems, and dramatically scaled-back content moderation.
Meta described Channels as “a simple, reliable, and private way to receive important updates from people and organizations, right within WhatsApp.”
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