What’s next for TikTok’s music industry revolution?
published : 11 Feb 2022 at 11:06
Facebook, TikTok and Twitter applications are seen on a smartphone. (File photo: Reuters)
With a billion users, TikTok has rapidly become one of the most important players in the music industry, and now has its sights set on revolutionising the way artists are discovered and get paid.
Success stories such as Lil Nas X — whose “Old Town Road” became effectively the biggest-selling United States single of all time after going viral on TikTok — have demonstrated the power of the short-form video app.
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