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Friday, May 3, 2024

What Thailand needs is a proper marketing plan say travel gurus

Holidaymakers are spoiled for choice, but Thailand’s marketing could be better.

The ending of Covid testing for vaccinated international visitors, either before or after arrival, has certainly boosted tourist numbers. But travel agents say that the Thailand Pass – the requirement to register online in advance and upload travel documents, vaccination proof and Covid insurance cover for at least US$10,000 – is still deterring wannabe vacationers.

Jason Pritchard, spokesperson for Olympia Tours which specializes in Asian holidays, said, “Customers are still confused as the Thai authorities change the detail every month or so. In particular, the insurance requirement seems to be more of a travel tax than a genuine attempt to cover hospital bills. People also mix up insurance with the recent publicity about a mysterious 300 baht entry fee, added to airfares, which the…

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