The trend of Chinese series content has grown exponentially. Until it can be said that do not loose yourself in this industry because it is difficult to get in and out. the whole story Actors and the so-called duo trend has made the Chinese series industry grow very quickly.
By 2021, We TV is growing 63% and becoming the No. 1 platform with Audience Viewing Ads (AVOD) aiming to grow 3x in Thailand and occupying the position of No. 2 video streaming platform in Thailand. Southeast Asia by 2023
Mr. Kaichen Lee, Head of WeTV and IFlix, SEA, said that the overview of the video streaming market or Over-the-top (OTT) in Southeast Asia. It currently has over 180 million users, accounting for 31% of reach. Especially during the COVID-19 pandemic, 57% of OTT users spend time watching streaming video content. more In line with WeTV’s global performance
WeTV has more than 45 million monthly active users (MAU) (January-August 2021), video views more than 25 million per day. In addition, WeTV’s number of subscription users has grown to more than 150. % compared to the same period last year The key markets are in Southeast Asia, led by Thailand, Indonesia, the Philippines, Malaysia and Vietnam.
Mr. Kanokporn Prachyaset, Chief Marketing and Sales Officer and WeTV Country Manager, Tencent (Thailand) Co., Ltd., said, “Currently, the trend of content consumption on OTT is increasing steadily. in Thailand found Thai people have accepted WeTV very well.
From January to August of 2021, WeTV saw a 63% increase in DAU users from 2020, and was also the No. 1 Advertising Video On Demand (AVOD) platform and No. 2 in Subscription user section (Subscription Video On Demand – SVOD), making WeTV’s average monthly active users (MAU) in the first 6 months reached 13 million.
“While the majority of WeTV’s audience is female, 70% and the main audience is on average 18-24 years old, 29% and 25-34, 26% for the type of content that is growing rapidly. Featured in WeTV are Chinese content, which gracefully reinforces its position as No. 1 in Chinese content with 137% growth rate, 40% Thai content, and 93% anime content. Compared to last year
WeTV’s leaping growth factor comes from collaborating with various business partners. With more than 40 content partners, increasing the variety of content for audiences in Thailand. Including offering Asian content that covers all needs, including Chinese, Thai, Korean, Japanese, whether it is series, dramas, movies, anime and variety shows, including more than 800 content on the platform. or having a total content of more than 1 million minutes
In this regard, WeTV Thailand has set the operating guidelines for the years 2021-2023 under the strategy of “3X” as a key weapon to drive the business to grow from now on, as follows:
Expanding WeTV’s content reach in all dimensions, including increasing the content library of Chinese, Thai, Korean and Japanese series, expanding the portfolio in the anime group that is up-and-coming content. ResY, variety programs and e-sports, coupled with alliances, including television station alliances such as Channel 8 television stations, will help increase the reach of television viewers. and increase the opportunity to use the WeTV platform more as well as cooperation with business leaders in many circles, including Telco group, payment service group, OTT Device group, to increase channels for online viewing. and facilitate the payment of services to the audience more
WeTV is also partnering with lifestyle platforms such as e-commerce businesses. delivery business or redeeming points, etc., and partners in Tencent Thailand such as Sanook, JOOX, PUBG MOBILE and WeComics to increase awareness channels with users of various platforms. to be able to access more WeTV’s content
By offering unique features such as the hugely popular Flying comment feature with more than 3X the growth and 1.5 million comments per month, the Ins-screen feature, the Vote feature, the special feature and collection. “VIP Digital Gift Card” to give as gifts and to share entertainment with friends, Fast Track feature that has a 4x growth rate from 2020, and Rent feature to rent exclusive content on the platform. Broadcasting live programs in various formats such as variety and e-sports, as well as building a strong community
by creating an exclusive shared experience for viewers through various activities that connects the online world and offline together, such as fan events, meetings with WeTV Global Brand Ambassador, all to provide a shared experience for users to stay with WeTV for a longer time.
Providing superior exclusivity Both watch the first content (First Run), look back (Rerun) and select quality content, both original Chinese content. and Thailand to present to the fans Thai people watch continuously Whether it’s content from Tencent Video Either a large-format series or a variety show from China. and content from major Thai manufacturers partners Aiming to be the platform that produces the most original Thai content
In the second half of this year, WeTV joins hands with leading content producer partners in Thailand to launch WeTV ORIGINAL, all 13 original Thai content, leading the entertainment army with “Mia Luang”, a “trainee”. clear face Fill the heart of Nai Ying”, “Kol Rak Senior”, “Bangkok Fable” and “The Office Is Hilarious”. Prepare to open the screen and wait to watch on the WeTV application only.
However, with the marketing strategy of ‘3X: Expansion – Extra Experience – Exclusivity’, with Chinese original content and Thailand is the main driver of business operations. Along with collaborating with partners in various industries and creating new business models, WeTV is confident that it can achieve 3x growth in Thailand.
Ready to become the No. 2 video streaming platform in Southeast Asia by 2023, becoming the most loved Asian original content platform by users. Pushing Thai content to the global market stage Create business opportunities for the Thai entertainment industry It is also a platform that helps increase marketing opportunities for customers, marketers and leading media agencies effectively.
Advertising formats for agencies
For brands and marketers who are interested in placing ads. Must be called having to complete all steps ever
From the statistics of the ability to reach viewers through WeTV, it is divided into 1-3% CTR, the total ad viewership is up to 80%. Most of the audience are young people. Single and watching with at least 3 family members. Family income is 30,000 baht. Advertising on OTT can attract viewers better than other channels.
by the form of advertising can It can be done in many forms, such as opening and closing clips, inserting a bumper into graphics when pressing pause, etc.
In addition, you can also make advertisements inserting products in the series. Shows that We TV gives content producers the opportunity. brands and agencies There are various forms of income.
However, WeTV still has flagship content that will be presented in both Chinese Flagship, Local Flagship, and has made Thai Original Content with many leading productions, both in remake, Y Series, expected. It will be the content that creates growth for the company according to the goals set.
