Climate storytelling serves as an educational, inspirational and entertaining force, crucial for societal and cultural shifts. Crafting impactful narratives requires an adept communication strategy to drive pro-environmental behaviour, convey policy impacts and raise awareness of innovative solutions. Arts and media inject imagination into the movement, offering the vision and roadmap to a better future that we cannot see today.
People tend to remember stories more than they remember statistics, making climate storytelling a potent tool. As the world grapples with rising temperatures, communicators strive to transform daunting numbers into compelling narratives.
Investing in climate communication is integral to addressing the climate crisis. To build a better future, we must recognise climate communication as a key tool in our arsenal.
Woo Qiyun is a climate activist who specialises…
