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Weather – “Bangkok Post: Surge in Thai Weather Temperatures Expected to Boost Sales This Year”

Article Summary:

Major electrical appliance manufacturers anticipate a positive shift in the Thai market due to warmer weather forecasts in 2023, particularly for air conditioners. This expectation comes after a downturn in 2025 when sales of electrical appliances, including TVs, washing machines, refrigerators, and air conditioners, fell by 7% year-on-year, totaling 77 billion baht. The decline was largely attributed to cooler temperatures which reduced air conditioner sales.

Amnaj, a key figure in the industry, highlighted that even if a price war emerges this year, LG Thailand is committed to not engaging in such practices. The focus remains on maintaining product quality and brand integrity while adapting to market conditions. This strategy aims to ensure sustainable growth within the competitive landscape of electrical appliances in Thailand.

Original Article:

Bangkok Post – Hotter Thai weather likely to increase sales this year

Mr Amnaj says even if a price war erupts this year, LG Thailand will not take part.

Major electrical appliance producers expect the forecast for warmer weather this year to benefit the Thai market, particularly for air conditioners.

In 2025, Thai sales of electrical appliances, including TVs, washing machines, refrigerators and air conditioners, were valued at 77 billion baht, down 7% year-on-year due to cooler temperatures as air conditioner sales declined, said Amnaj…

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