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Sunday, May 5, 2024

We have earmarked $100 million to invest in international business: Cars24 CMO

Used-car retailer, Cars24 has earmarked $100 million to invest in its international business, which currently includes Australia, West Asia and Thailand.

The unicorn start-up has recently raised Series G funding round of $400 million and is also expanding its network of mega refurbishment labs (MRLs) in South India by opening the 7th MRL in Bengaluru. BusinessLine spoke to Sudhir Shuka, Chief Marketing Officer of Cars24, about the company’s expansion plans and growth of India business.

Do you have plans to enter more international regions with the help of $100 million investment?

You will see us expand into a couple of other markets in the West Asian region and we are also expanding in the South-East Asian markets. We have already got Thailand and as we speak, there’s work underway for a couple of more countries to go live in that part of the world. We will have about three…

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