Voiz positions itself as “too good to share” via Ogilvy Group Thailand campaign – Campaign Brief Asia

Voiz has once again stood out by positioning its snack as “too good to share,” in this campaign via Ogilvy Group Thailand. This unique angle has shown its merit in recent campaigns.

In Thailand’s competitive confectionery market, brand loyalty is scarce, with consumers typically alternating among range of different brands and readily transitioning from one to another. Most brands in this sector hinge their promotions on the concept of fun, shared moments.

Voiz aims to further solidify its reputation as an inventive brand. It plans to do so by harnessing its creative platform, “Fun Execution with a Twist.” The strategy involves…