Virtual Media Lab looks to the future

To support Thai producers in developing creative content to promote soft power in international markets, the Creative Economy Agency has launched the Virtual Media Lab, which acts as a digital and virtual reality laboratory.

In spite of the fact that those working in the content industry — which includes software, film and video, broadcasting, advertising and events — must change with the times by employing technology, the initiative aims to provide Thai creatives prime business opportunities amid the rapid transformation.

The value of the global virtual production economy was 6.4 trillion baht in 2022. It is important to note how virtual technology might expand the worldwide potential of the Thai creative economy.

“According to our research, the majority of Thai people lack knowledge and comprehension, as well as the facilities and tools necessary to produce…