Viriyah targets B43bn in total written premiums in 2023

Local non-life insurer Viriyah Insurance is aiming to achieve total written premiums worth 43 billion baht this year, up from 40.9 billion last year.

Adopting a customer-centric strategy, the insurance firm aims to achieve 6% overall growth this year, executives said on Tuesday.

Targeted premiums from motor and non-motor insurance are set to reach 37.6 billion and 5.7 billion baht, respectively, this year with percentage growth of 5% and 11%.

Thavikan Techataveesup, assistant managing director, said the company will continue to expand personal line products for non-motor insurance, offering protection for travel, property and health as well as auto parts.

“We will focus on expanding sales channels through agencies for non-motor insurance this year, while aiming for simplified products such as personal accident insurance,” said Mrs Thavikan.

Viriyah’s roadmap to…