Use PR and Influencer Marketing to work together in a brand crisis.

Influencer marketing has grown from $1.7 billion in 2016 to $16.4 billion in 2022. It should come as no surprise that influencer marketing has become an integral part of the brand’s PR and crisis management approach for most brands.

Marketers should not hesitate to look outside the organization to mitigate the crisis. if used correctly Influencers can influence the public opinion of them. No matter how bad the crisis is

information from IZEA It shows that 62% of consumers trust influencers. Influencers can also help with branding by regaining some of the trust that may have been lost after false PR.

Brand awareness is important. Especially for small businesses and new brands. besides this Brand awareness is also important in crisis management. Especially if it’s the company’s own product that damages the brand’s reputation. And using influencer trends can help improve negative search results about brands.

And a key part of managing PR crisis is the ability to measure people’s perception of a brand in real time. Influencer marketing will help brands know the results effectively. Brands are able to control crisis situations before they escalate. And brands will be able to find ways to change the narrative as needed.

with a large number of followers They can help your brand get through it by improving trust and awareness of your brand. Build audience engagement and increase positive search traffic All brands have to do is spend time researching the right influencers for the brand. When it comes to combining PR and marketing with influencers, Brands have powerful tools to help them overcome obstacles.

Source: prezly.com