During this time of COVID-19, marketers, brands and business owners may be familiar with using online platforms as a marketing tool to reach more customers. LINE is another marketing tool that can reach consumers through chat commerce format as well
Although most of the agencies already know how to buy ads through the LINE platform, but by modifying their algorithms to keep up with the times and behavior of customers. Therefore, marketers will have to upgrade their knowledge of LINE’s tools to effectively reach both large and small customers.
Today thumbsup will remind marketers. new age agency who may already have good knowledge of LINE marketing tools or are new For those who still don’t understand well about the various solutions on LINE, come and study them at LINE STUDY ROOM, the knowledge hub for marketers. to learn every solution Tools for doing business on LINE, whether it’s a LINE Official Account to how to buy ads in depth. Including a test to measure the level of understanding of the use of various tools Let’s give each other too.
Get to know LINE STUDY ROOM
“LINE Study Room” is a free learning center for using the LINE platform and tools to do business. It is open to everyone who is interested in using LINE for business. since the general public Small and large entrepreneurs, marketers to marketing agencies can learn Understand all LINE for Business products and solutions in this hub. The learning style is divided into 2 levels.
- The first level is Basic, suitable for individuals to marketers and agencies to learn about basic services and solutions on the LINE platform that can be developed for business, such as LINE Official Account, Sponsored Sticker, LINE Points, LINE TV, LINE TODAY, LINE lDOL, LINE Ads Platform and Smart Channel
- The next level, Advanced, is ideal for marketers and agencies to learn in-depth about solutions. The tools for doing business on the LINE platform include LINE Official Account: advanced features, Official Account: API, LINE TV, and LINE Ads Platform.
LINE Study Room for the general public There will be a total of 11 lessons (with more to come in the future), divided into 2 levels.
- Basic
- Advanced
If you pass the test at the end of the lesson complete as required Students will receive a certificate. (Badge/Certificate) in online format as a proof of knowledge Expertise in using LINE for Business
In addition, LINE Study Room also offers a dedicated agency course, called Agency Global Platform, or AGP, to learn how to use LINE’s tools in depth as a customer service agency. If any agency passes the test of courses in Study Room and such special courses In addition to receiving a specific certificate There is also an opportunity to be selected as an official Agency Partner on the LINE for Business website.
How good is it to learn LINE STUDY ROOM?
As mentioned above, this course is suitable for two groups of people: those who want to learn how to use the tools and those who buy ads. can be studied for further use. Or design a campaign together with the marketing team to make it easier to understand.
or someone who is a novice marketer Maybe just starting to learn the tools of LINE to help customers who have on hand can come to study and understand the process first.
because the agency Partners with LINE need to help and advise customers. Learning to understand LINE’s various systems and processes will help introduce a variety of ad buying patterns. Or apply it in conjunction with other campaigns. to get better results In order to create a campaign or create a product, there will be a higher quality workflow.
preparation before taking the exam
The principle of studying and taking exams of LINE Study Room is quite a system to help marketers or people who want to study information about LINE, that is, read all the information carefully and understand first. If you’re still not sure, don’t press the test.
Students will have time to complete the exam every lesson in 30 days. There are 11 lessons in total. If the exam fails, the system will close the test for 2 days and then can take the exam again. The advantage is that learners can study in an online format.
So you can read the content and write down all the information first. When you are confident – then press the test. whether the exam passed or not will know the result immediately
How is the knowledge?
There are various topics for the exam, from getting started with LINE OA (LINE Official Account), how to use and access various features, settings, response messages, AI usage, call settings, purchase of LAP (LINE Ads) ads. Platform) Selection of Objectives and Measurements which will range from beginner to advanced level
In this regard, the knowledge of the agency group There will be a selection of the first checkpoint that Must be able to help businesses that come to consult. Grow with the use of LINE OA, which will require services such as buying ads, opening monthly packages for customers. Make promotional content and shoot various content. and respond to sales better which most exams This will measure the readiness and understanding of the use of the system.
Exam sample
after the author have entered the study and participated in the test and found that questions for that exam will look at the marketer’s understanding that after reading all the content Have an understanding of the courses how much Which we will give an example of a question line to whisper to each other
LAP learning material
For those who choose to take the exam in the course on buying ads of LINE Ads Platform, there will be a selection of Basic knowledge with someone who has expertise and then Advanced. The content that the author of the exam is an introduction to. There will be a total of 5 topics: getting to know what LAP is and how it works. How to identify your target audience How to choose an ad format how to set How to create a campaign, etc.
Content about advertising on LAP
Once you have studied all the information, you can start taking the exam.
for each exam There is a time limit of 15 minutes (bottom left corner), so be sure to control the response time carefully.
After answering all 20 questions, you can choose to press submit. You will know immediately if you pass or not.
Every course has a period of study for 3 months. After taking all the exams, you will receive a certificate.
Passed the exam, what next?
If you want to know how many chapters you have passed It can be selected in the upper right corner. Enter your name (Profile), then see how many Badges you have received and how many more must be completed. to finish the course Called as the history of each marketer’s exam information. If you pass the exam and get all the certificates, it will give your organization another person who has pro ability to buy ads in LINE.
For passing the exam, you will receive a black badge stating Basic (for those who have passed the Basic level), but for passing the Advanced level, you will receive a green badge that says Advanced, and passing both levels will be awarded. Certificated via e-mail as well. A light gray badge stating Certified AGP Management is for agencies who have passed a special agency-specific course called AGP.
If any agency passes all the exams, you will receive a certificate with the opportunity to be selected as an official agency partner on the LINE For Business website to confirm that your company has the ability to help. Consulting and responding to the use of LINE tools as well
The matter of increasing the skills and knowledge of the work. It is something that everyone should do regularly. The more receiving an official certificate The more it guarantees the ability of you and your team to be knowledgeable. An understanding of advertising tools across all platforms is ideal for consulting or choosing a service. which updates new knowledge and skills That should be an important rule that every organization should focus on it.
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