The growth of Thai influencers is increasing day by day, whether it’s the number of pages or new influencers. The format of the content that attracts people to follow. Including the types of influencers, it happens to be interesting.
thumbsup was honored to interview Khun Suvita Charanwong, CEO & Co-Founder of Tellscore, to share some interesting information about Thai influencers.
Due to the economic slowdown, the impact of Covid-19 has caused all sectors to adjust. under such a crisis It clearly shows the positive power of the influencer group that plays a bigger role than product reviews.
But these influencers It also plays a role in helping society to screen necessary and accurate information, create useful content to reach the right group and timely people.
In addition to being a quality voice for society. This year, there are many new quality influencers emerging in the industry.
New types of influencers
Due to the fact that we have to stay at home for a long time due to the Covid-19 situation. causing a large group of new influencers to emerge From the past, influencers will focus on the lifestyle of food. beauty, technology, etc.
But in the past few years, there have been a number of new types of influencers. It happened and quickly gained popularity. For example, the elderly, the environment, the housewives, the desk organizers, etc.
The emergence of these influencers Tell us that the preference for certain subjects is more niche market and that the modern online content readership is more open to interesting stories.
The average price of an influencer
followed by the cost of the influencers From the author’s point of view, The average price of this influencer The price is relatively cheaper than the standard price of the former influencer. And the number of followers and the price are opposite to each other. During the coronavirus pandemic, many brands use a free giveaway strategy to encourage influencers to post jobs.
Then it caused a stream of giveaways instead of paying wages. But the brief came as a kite tail. cause resistance Later, many brands began to pay wages along with free stuff. The post wage rate is not very high. But many influencers will accept this rating. It’s like a water situation that depends on the tiger boats that rely on the forest. is to accept wages at a small rate First hope that in the future various brands Will see the value and pay the higher rate when everything is back to normal.
How to choose an influencer?
For an age when marketers often say that one of the strategies for successful brand communication. In addition to traditional marketing strategies is to combine influencers with traditional marketing approaches.
Khun Suvita suggested that in addition to the traditional branding or marketing strategies, is to create advertisements and promote in various channels and then choosing to use the parent influencer to create awareness (Awareness) for the brand to be recognized. Choosing to use small influencers or influencers that don’t have a lot of followers. but can review and suggest insights Known as “selling” more, it will increase the chances of making a better purchase decision.
Things to know about influencers
The question that the brand wants to know is When you hire an influencer How much should the post be boosted? to reach the target and reach more consumers It’s a good idea to boost your posts to at least 30-40% of your budget for hiring influencers, not just for the post to finish off.
One of the biggest doubts among influencers is whether their content should be subtitled to increase the chances of reaching new audiences. I should try it.
Thailand Influencer Awards 2021
Telscore is having an event. Thailand Influencer Awards 2021 which is an award ceremony for thought-influencers or influencers who do great work in digital channels. It is held for the 3rd consecutive year with 3 objectives.
- Finding quality people (Recognize Talents) who can act as a positive influence on thinking, powerful, measurable, and acceptable in society.
- Promote and develop good content creation standards (Content Standards). Be creative. and have good awareness towards followers, society and environment and be an example for the communication industry
- Create a social influencer (Influencer Community Building) to be a social network that gathers quality people. and a hub for sharing experiences to be accepted at the international level
Criteria for judging all 18 categories, 54 nominees, open to smaller influencers. has come to stand as a candidate with a larger number of influencers In the same award category, 30% of the votes came from votes across the country.
and the other 70% comes from a panel of experts with expertise in the digital industry. creator circle Representative from leading digital platforms and representatives from leading Thai agencies
by all committees Votes will be based on five measurement criteria, which, in addition to numerical measures of Followers, Reach, and Engagement, also provide other qualitative assessments. as specified as well This is to provide an opportunity for influencers at all levels from Micro-Influencer to Macro-Influencer with details as follows:
- Creativity & Content Format – 25%
- Storytelling – 20%
- results such as creating awareness Interaction (Performance eg Reach, Engagement) – 20%
- identity and personality that shows potential for growth (Personal Branding that Displays Growth) – 20%
- Good sense of the audience, society and the environment (Social Conscience) – 15%
If you love someone, you can come and cheer each other on. https://www.facebook.com/Tellscore on October 21, 2021 at 19:00
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