If you use TikTok as one of your marketing strategies You may be looking for a way to gain momentum from this platform. It begs the question, how can your brand get more views and followers on TikTok?
Understanding how well-rounded TikTok’s algorithms are will be the key to working efficiently.
TikTok’s algorithm is one of the systems that provides content recommendations for each user according to their preferences. It selects videos based on their interests and displays them on the page. “For You” of the user
For this reason, page “For You” Therefore, there is the identity of each user. Therefore, TikTok’s algorithm has to consider a combination of factors in deciding which videos users might like.
Today, let’s take a look at the most important factors in how your content is sorted on TikTok that will help your content show up on the page. “For You” of users
The first factor of backyard processing like
- country setting
- language settings
- device type
- Choosing the category that you like at first
may not weigh as much as other factors But the algorithm tends to focus on these indicators.
Therefore, watching the video in its entirety User interaction and behavior It’s one of the most important considerations. Because this information will help the platform gain a better understanding. It’s about the unique preferences and changing viewing of viewers. Make video rankings consistent with behavior, for example:
- Like and share videos
- Accounts that follow brands or Tiktoker.
- comment
TikTok uses this information. To understand the types of videos users like to watch and find creators with content they like. This means that they are more likely to recommend videos that are similar to the preferences the users have watched or interacted with. They are also more likely to recommend videos from creators with content that is similar to what users have. participate regularly
However, if a brand or marketer wants your advert or content to be featured on the For You page, they may need a content strategy as follows:
1. Make the first second count.
Will users finish watching your video? It’s up to you to create engaging content. So that they are willing to watch your video from the beginning. And it has to grab their attention within the first second to keep them watching the rest of the content.
2. The video must not be too long.
TikTok has recently extended the maximum video length to 10 minutes, however longer videos may not give you an edge. With TikTok’s algorithm trying to create shorter and more specific videos. But that doesn’t mean you shouldn’t experiment with long videos. especially if the long video is consistent with the brand identity Just don’t forget to mix both long and short video content.
3. Use a trending voice
TikTok is a hugely focused platform. The music and sound will quickly make the clip go viral. When someone interacts with a video that uses an audio track TikTok’s algorithm is used as a signal to suggest other videos that use the same voice. that means Using up-and-coming music and audio in your videos It can increase how people see your content.
4. Add brand hashtags
Using hashtags to understand the content of videos and how to categorize them. This means that if you want TikTok to show your videos to the right users. It’s a good idea to use hashtags that are relevant to your video and brand. It’s even better if you use trending hashtags, such as engaging in challenges. on popular hashtags to increase brand appeal
5. Write a caption that stands out.
Although you can keep captions short or blank. But writing subtitles related to the video. will make the algorithm more understandable what the content you are doing is about Including creating sentences that are clear, easy to understand and relevant to the video clip.
Source: sproutsocial.com
