YouTube channel creators may want to increase their chances of reaching a fan base or generating income to develop or create better content. Memberships are another new monetization channel. through the community It also creates a strong connection. But what you need to know before deciding to open this system You, as a content creator, may be more tired. Spend more time and investment It takes a lot of energy to come up with content to make it more appealing to viewers, but the YouTube team who developed this feature say it’s definitely worth the investment.
Membership process
Subscription of the audience Creators need to explain how to use it. The benefits that viewers will receive and complete payment procedures In Thailand, there are 3 payment methods to choose from: credit-debit card, Paypal, True Money Wallet. When viewers are interested in signing up to watch subscriber content, you need to continue to maintain good quality content.
The condition for creators to create a membership system is to have at least 30,000 followers, be under the YPP system or the YouTube Partner Program, and finally be 18 years or older. There will be a link to add to the content for viewers to press Join with you.
However, before deciding to make a membership system Creators will need to research your audience base first. Analyze audience base viewing time The number of clips that he likes or dislikes. open viewing area revisiting If the same audience base comes back to see more than 40-50% more, there is a high chance that this group will be interested and subscribe to your channel. which people who can open the membership system It may not have to be a big channel with a large subscriber base. Just make sure your audience is strong and you come back often. There is a chance that they are ready to pay.
but at the same time Creators also need to reiterate their subscriptions often. as an opportunity to promote and publicize such as speaking at the end of the clip or before opening the clip Or bring the highlight clip that popular people come back to watch over and over, put it together for 30 seconds and insert the subscription information. Include it on the first page of the video list or in the description of every clip so that interested viewers can study before making a decision. Even if it must be seen by the audience often But be careful not to interfere with watching the original content too much.
Plan before opening the system so that members won’t panic.
After the creators have planned and prepared the team for the content creation for the member system. You should start to make a clear schedule and know before making each clip what the audience wants to see. because being part of the membership system Viewers want to know what content they will receive after paying. Clips update frequency and content should also have different levels of interest.
For example, a Fan Driven group is a group of fans who want intimacy, may not want something special, just want to be part of the creator. May not even have to give a thank you gift. Instead, they should be rewarded, such as thanking them in the clip or answering questions they’d like to know. Make them feel one level closer to creators. It’s often seen like doing QA what you want to know about creators, and they’re answered live. And mention the name of the person asking or open the mic to exchange opinions. It can add fun and intimacy as well, or make a cute Behind the Scene clip or present it in a way that no one has seen before as a thank you for following.
In addition, conducting polls asks viewers what kind of content they want. or would like to have any activities Or you can give away special prizes. With the membership system open to 5 special levels, the price will vary. If the members are rated on a ladder like this It is also necessary to plan what benefits each level will have. Of course, people who pay high membership fees should get more benefits.
However, creators must plan carefully before making different member levels. Because every new price change is to wipe out all the people at the same price level. So have to think well out of any package. If you want to divide into levels, you should start no more than 3 levels first and think about your own power before how much you can create a piece of because doing a level is definitely harder work.
Pricing Techniques
- self cost
- value for viewers
These two things are the core of the subscription package pricing. If to expand it is In each creation, our production cost should be in the low core, but the audience value result must be high. That means you have to be creative every time. Just the production budget must not be so high that it becomes too burdensome for the creators.
Therefore, creators should make a table like the one below (actually, two axes are enough. This is an example of a beauty blogger’s content table. That is enough to write a schedule of what to do. should include details workflow production process and calculate the total cost of what can be increased or decreased)
Finally, the way to do before opening the membership system is
- We need to understand our audience base first. Because if we don’t understand, it’s difficult for us to make content for the audience to feel connected to us.
- Make a list of things you want to do and can do. Don’t get paid for what people watch for free. because it will lose a good relationship
- Use a table to calculate prices and clearly define your audience.
Once all these cores are figured out, you can go to the back of the house system, the Monitization menu, and turn on the system!!
