Uncover the Wonders of Faith Tourism in Thailand

Following the pandemic, a rise in faith tourism as a search for peace and tranquillity has been observed. Temples and sacred spots across Thailand have seen an increase in visitors, and the donation boxes are filling rapidly.

Future Markets Insight reported that worldwide, faith-based tourism was worth US$13.7 billion in 2022 and is expected to reach US$40.9 billion in 2033. The Tourism Authority of Thailand (TAT) anticipates superstition tourism in the country to be worth 15 billion baht in 2023, a significant increase from 10.8 billion in 2019.

In the previous year, TAT initiated a special campaign promoting faith destinations across 12 routes in Thailand, targeting both local and international tourists. The agency plans to continue promoting this segment this year to assist tourism operators in capitalising on the growing demand, said Buranakan Chatupornpaisan, Association of…