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Monday, April 29, 2024

UN slams ‘aggressive’ formula milk marketing

It is widely recognised that breastfeeding brings huge health benefits.

GENEVA: The United Nations slammed baby formula makers Wednesday for “unethical” marketing strategies, accusing them of aggressively targeting expecting parents and health workers and putting shareholder interests before children’s health.

It is widely recognised that breastfeeding carries huge health benefits.

But countries’ failure to crack down on the marketing of breast milk substitutes means far too many children are still being reared on formula, the World Health Organization and the UN children’s agency Unicef warned, in a new report.

It found that the $55-billion formula milk industry systematically deploys aggressive marketing strategies, spending up to $5 billion a year to sway parents’ decisions on how to feed their…

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