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Sunday, April 28, 2024

Twitter planning to charge users for special content

Twitter says it wants to reach 315 million ‘monetizable’ users in 2023.

SAN FRANCISCO: Twitter said on Thursday it plans to offer a subscription service in which users would pay for special content from high-profile accounts, part of an economic model to diversify its revenue.

The globally popular social media platform announced the potential new Super Follows service at its annual investor meeting, as it searches for new revenue streams beyond targeted advertising.

“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” a Twitter spokesperson told AFP.

Top Twitter executives discussed Super Follows while outlining goals and plans for the…

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