Bangkok last week played host to the unveiling of Mitsubishi’s revamped Triton pickup truck at its global premiere. The twinkle in Mitsubishi’s marketing plan, the Triton carries a striking aesthetic and innovative features that indicate a bold bid to stir things up within the truck market.
Constructed in Thailand, the Mitsubishi Triton is slated for export to over a hundred international markets, firstly making waves in the ASEAN and Oceania regions. Furthermore, Mitsubishi unveiled that the Triton will return to Japanese shores in 2024, following a 12 year hiatus.
Mitsubishi is aiming to produce an ambitious 200,000 units of the Triton annually, marking it as a significant player in the company’s portfolio.
Apart from its avant-garde front end, which is an eye-grabbing feature in itself, the sixth-generation Triton boasts a larger body, a…
